The Effect of Service Quality, Price Fairness and Corporate Image to Customer Retention Mediated by Customer Satisfaction on LowCost Carrier Airlines

This research aims to analyze the effect of service quality, price fairness, and corporate image on customer retention low-cost carrier airlines mediated by satisfaction. The was conducted quantitative testing hypothesis with a purposive sample airline passengers. A Google form used collect 203 responses, which were then analyzed using Partial Least Square method Structural Equation Model from Statistical Package for Social Science. results study found that independent variables dependent variable as follows: Service quality customers has no effect; Price fairness Corporate satisfaction an effect. In addition, have For indirect hypothesis, influence accepted. concluded there are 3 7 consisting 4 direct effects effects. implication this research, is important rule mediating airlines. placement full mediation model became Novelty in study.